1. Competitive Advantages are no longer sustainable.
2. Solutions worked there will not work here.
3. Tools that work for you have to be customized.
4. Only tough battles can achieve results and develop advantages.
5. Tough battles also develop true leaders and talents.
6. Changing cognition only does not guarantee improvement.
7. Culture integration precedes advantage creation.
8. Top management team must focus on re-creating advantage.
9. Strategy autonomy is the foundation of organizational capacity.
10. The entire leadership team must focus on culture integration.